WHO DOES WHAT BY HOW MUCH?

A GUIDE FOR CUSTOMER-CENTRIC COMPANIES

Everyone has a customer. (Yes, everyone, believe it or not.) You succeed when you make them happy. How do you make them happy? That’s what OKRs are all about.

In their newest book, coauthors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to jump right in, put customers front and center, and achieve greater success.

WHAT'S INSIDE

AN OKRS HOW-TO

This book breaks down the fundamentals of Objectives and Key Results and walks you through every step of how to use them in practice.

A WIDER LENS

There are a lot of OKR books written for executives and those in tech. This book purposefully broadens the scope to speak to all employees in all roles

A FOCUS ON THE CUSTOMERS

Your success depends on your customers' satisfaction and resulting behavior. This book teaches you how to use OKRS to focus on your customers

WHY YOU NEED THIS BOOK

Everyone in every industry and every role-yes, truly every role-has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results give you the framework to do that.

However, adopting OKRS successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. Whether you’re an OKR newcomer or a pro needing a tune-up, this book is a practical guide for employees at all levels to learn how to put customers at the center, navigate uncertainty, and succeed with OKRS.

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ABOUT THE AUTHORS

Jeff and Josh have worked together for years helping organizations fuse strategy, customer-centricity, and evidence-based decision-making to achieve greater success. They have co-authored two books together, the award-winning Lean UX (now in its 3rd edition) and Sense & Respond, which was published by Harvard Business Review Press and nominated for a Thinkers50 distinction in Innovation.

JEFF GOTHELF

Jeff helps organizations build better products and executives build the cultures that build better products.

Starting off as a software designer, Jeff now works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, product management, and human-centered design. He is the author of Lean vs. Agile vs. Design Thinking and Forever Employable as well as two books with Josh Seiden.